1. Improve your website
Do you have a construction website? It is never too late for your construction company to have a website. Is it optimized for SEO if yes? Is this a normal website with no benefits, or one that can bring in some business?
It is time to improve your website if it has no benefits. It should be worth the user’s time to visit your website. A website that is improved will have a faster loading time, an easy to navigate menu, images of the work you do, testimonials, links and active social media accounts.
Statista reports that 89.76% (or a staggering 1.8 billion people) of the global population own smartphones. Your next contractor may be searching online for your business while on the go. Make sure that your site is mobile-friendly.
2. Automate email marketing
Sending emails to prospective clients is email marketing. You can inform them of your latest offers, promotions, discounts and campaigns. It adds a personal touch.
According to statistics, email campaigns can increase revenue by up to 76%. You will also need a website to conduct email marketing. A website can help you collect the email addresses of users who have a genuine interest in your business. Email marketing is made easier by the popup subscription box that appears on the landing page of your website.
Automated emailing can help you send emails and generate business to prospective clients.
3. Local SEO strategies
Local SEO, or search engine optimization, is a strategy of content marketing that aims to place your website higher on search engine results. It allows you to be at the top of search engine results when someone is looking for a local construction company.
Local SEO becomes more important, as search engines are increasingly used by users to find a local business. Stats show that 97% of local consumers search online for local businesses. Increasing your website’s visibility will help you attract new clients. You can also list the details of your construction firm on popular online business listings, such as Google My Business. These listings do not require a website.
4. Promoting through Social Media
Content marketing also includes managing social media content. Social media is used by 57.6% percent of the global population. Content marketing is any post/video/reel you make on social media.
How can you make the social media profiles of your construction company interesting? Posting high-quality pictures of construction is the best way to engage with your audience. Instagram, Facebook or Pinterest audiences are the best for before and after pictures of your project. YouTube allows you to post videos of your construction project. LinkedIn is a great way to share the company profile of your construction firm and its “About Us”.
Placement of social media buttons will help you to further enhance your online presence. Social media content marketing relies on posting engaging content regularly to get the most out of it. Posting a post every two-weeks is not going to bring you much attention. You can maintain your social media accounts by hiring a content manager.
5. Utilize video marketing
Moving pictures are sure to leave a lasting impression on the memory. Videos are essential in an industry such as construction to truly portray the beauty of work.
Video marketing is an effective marketing tool. How can video marketing be used in your construction business? Video marketing can be used to attract attention if you have a social media profile, a YouTube channel or a website. Video marketing can be based on clients describing your projects, your work, or even a time-lapse video of a construction project.
You can also embed the videos in your website or blog, share them on social media, etc. These videos will help you increase traffic, brand engagement, and website dwell rate.
6. Leverage direct mail
Direct mail was once one of the main advertising methods for businesses. It is, however, a source of marketing that is highly neglected today. It can be an effective marketing tool for construction firms.
Direct mail is a great way to get noticed because people do not send many emails anymore. Create an email that contains valuable content for your clients. Sending personalized emails to your clients will make them more useful. Direct mail can include templates that make it look appealing and worth reading.
7. Feature your employees
By showing the human side of construction, you can build the trust of the audience. The faces of your company, or the people behind your business can help your target audience to know you better and increase brand loyalty.
The authenticity and credibility of the business is enhanced by using original images, such as those of construction workers, or interviews with them, quotes from previous clients, or brief descriptions of the top management.
8. Blogs with great content
A blog is what separates the poorly maintained site from the best. Content creators for construction companies should post at least one blog per 2 to 3 working days. This will increase your brand’s exposure.
Search for blogs that are relevant to your niche in the industry and hire a content writer who is experienced. Before posting, make sure the blogs have been proofread and are well-written with no grammatical mistakes. Information in snippets can help increase the visibility of articles.
Start by creating an official website. Start with a website built using WordPress or ready-made templates.
Add widgets, plugins and other features to your website.
Email marketing is a powerful tool. Start an email sequence if necessary to keep clients close. You can hire a professional marketing expert to help you with this.
Content on each website page (such as About Us, Contact Us, Testimonials and Services) should be optimized for search engines.
Direct mail is a great way to market.
Content marketing tips can transform a construction business. Content creators can come up with new strategies and ideas to keep things moving. In 2021, 82% of marketers will be using content marketing compared to 70% in 2020. Content marketing is a great option for construction companies.