The product pages form an essential component of an e-commerce store. If they are done properly it will help you draw visitors to your website, generate an offer and keep customers interested with your store. If done poorly they’ll not bring in visitors to your site and those who do find the page are likely to move on. If your pages for products aren’t generating excellent results, here are some ways to improve their performance.
Write Useful and Enticing Product Descriptions
A page for a product is only as effective as the information it provides. Customers click on a page to learn more information about the product. If the information provided on the page is sloppy or not particularly useful or poorly written they’ll click away. For instance, this page about the latest replacement components of golf carts includes hyperlinks to all the parts the buyer may require. It’s helpful and allows customers to find the appropriate part. The simpler it is for customers to navigate an e-commerce website more likely a customer will leave the site.
Make sure that the descriptions of your products are written in simple English free of typos and excessive terminology. If the blurb for a product is too technical, it can be difficult to comprehend.
Include relevant keywords in product descriptions. This helps search engines understand what the page’s content is. By using the correct keywords, your pages will be displayed in the results of a search when someone searches for certain products.
Use Great Images
Photos can promote a product even if the buyer isn’t able to see it in the real world. All product description pages need excellent photos. When you’re not able to find pictures from the manufacturer of the product ensure that you have professional images taken to ensure the product is displayed in the best light possible. Include photos from all angles that highlight every aspect of the product.
It’s more effective if you provide a video of the product in use. This will help potential buyers decide whether the product is suitable for them.
Make Sure Prices are Accurate and Clear
A majority of buyers will examine the cost of a product prior to take any other action. Each product page should clearly show the price and, if products that are available in various prices, this must be clearly stated as well.
Include a link to shipping charges on the webpage where applicable, so that buyers know the cost to for the item to be delivered the address they have.
Make Products Easy to Buy
A buyer doesn’t want to go through a series of hoops when they’re ready to buy. The more steps buyers must go through to complete their purchase, the more likely they’ll be to leave your shopping cart. In the ideal scenario, purchasing the product is a straightforward process that involves simply clicking an ‘buy now’ link and then completing an checkout online.
Verify payment gateways and confirm that promotions and discounts work according to the plan.
Optimize Product Pages for Mobile Users
The increasing number of consumers are purchasing on mobile devices. If the page of a product isn’t designed for mobile viewing and you see an immediate decrease in sales. Verify that all product pages display correctly on mobile devices as well as operating system. If you’re building your first online store think about focusing on an app for mobile users of the store to increase conversion rates.
Check Page Loading Times
slow loading pages are the primary reason that buyers leave. Customers don’t want to wait long for a page to load, they’re too eager to wait that long. Speed of loading pages is crucial for SEO, and search engines will penalize pages that are slow to load.
It’s worth the extra time to make sure that your pages for products are as perfect as they can be. The more efficient they are and the more efficient the conversion rate will be.