1. Improves job visibility
Nowadays, nearly every perfect candidate for any job at your business is connected to social media. Facebook is a popular platform with a base of more than 2.19 billion. Twitter is popular due to its capacity to host job-search chats. Many millennials along with the Generation X demographic are active users of LinkedIn as a job search platform.
Everywhere you turn at, social media networks are being a great resource for finding and attracting highly skilled people to help your customers. Certain, no other platform are able to reach as many people as social media. This means that you’re likely to receive the kind of talent that other platforms barely beat.
2. Candidates of higher quality
Statistics from various businesses show that they find top-quality candidates when they hire via social media websites. One of the main reasons this is is because the majority of individuals you’ll find on social media are technologically proficient which is a crucial requirement to get a job the current market.
Furthermore, they’re likely to be aware of new business trends, enhancing their skills on the job. Furthermore, if you opt to allow your employees to announce openings within your organization through social media, the chances are high that the individuals who you choose to hire will not just stay with your company, but will also be more productive than the employees you hire on other channels.
3. Greater brand awareness for employers
Social recruiting is successful it’s not just about finding you the perfect candidate but also by increasing your brand’s visibility. By promoting new job openings via the internet, you can strengthen your brand image and build a degree of trust with potential employees.
Brands with an established web presence and social channels as being more reliable. So, it’s a good idea for your company well to have an effective social media presence, not only since you’re trying to attract excellent employees, but as it can help to create trust with potential customers and create a desirable workplace.
4. Reduce the cost of hiring
The process of recruiting can be a highly costly undertaking. Social recruitment is less expensive however it can cost a significant amount of dollars. However, the benefits you receive from hiring candidates that you discover through social networks is incredibly low-cost.
There is no doubt that recruiting costs with social media are usually less than other methods. A straightforward Facebook advert can, for instance, give you more than two times the amount of exposure as traditional methods of recruitment like classified ads in the newspapers or job listings.
5. Lets you open the door for engagement
Imagine a company that has spent time trying to expand its audience by using tools such as Growr to grow organically on social media, yet is unable to connect with the people it has amassed. A brand like this could benefit from a post on social media of an open job.
When interested people search for more details about the job opening Your social media profile receives more attention. A few interested individuals will leave comments in the comments section of your page while others share it with their followers and friends Others will direct a message to your email.
The conversations on your page stay up and running, giving you an opportunity to connect with prospective employees. Many of them are candidates who wouldn’t be applying for a position in your business had you employed a different recruitment platform.
Recruitment professionals who are able to maximize the job opportunities through social media will inform you that certain social media conversations are superior to one-on-one interviews.
In any event you could have multiple conversations with potential candidates through social media sites and then call only one or two of them to expand the conversation on your workplace in the future. There are also a number of social recruiting tools that available to aid you in completing the process quickly and hassle-free. They comprise Jobcast, Work4 Labs, Jobvite, Bullhorn Reach, and LinkUp.
6. Allows you to advertise your job openings more
Social recruitment has the ability to pinpoint certain groups of people to the vacant positions. On LinkedIn for instance, you could try to post job ads in specific industries-specific LinkedIn groups.
On this platform there are a myriad of professional groups that cover nearly every field you could imagine, from engineers to HR professionals, to writers to finance experts. However, you must send out your job advertisements in a way that will not be considered unfriendly.
The idea is to entice potential applicants, not enthrall them with promises of happiness when they land a job within your organization. While these promises may be true, prospective employees may begin to see your business and you as scammers or fakes which could end up destroying your credibility and reducing your chances of attracting high-quality talent on social media.
Twitter hashtags can also be smart recruitment methods. You could also ask your employees to post the open positions on their social networks.
7.Check your potential candidates
It’s now an open truth that employers utilize social media platforms to gain an understanding of the individuals they have recruited to their businesses. People often view social media platforms as unpaid places to vent their feelings, discuss their concerns and share their personal experiences throughout the day to day life. What you may not realize is that prospective employers examine candidates’ profiles on social media.
Social media sites provide an in-depth view of the person they’re about to recruit. It provides them with insights into the personality of the individual, helping them understand what their goals are and what they should expect after they have hired the person to join their company.
Other methods for recruiting aren’t able to help you with that. The screening process ensures that you’re working with people who share the values of your business and its culture.
It is crucial to keep in mind that you must resist the temptation of reviewing the social media profiles of someone else without their consent. In reality, the majority of people are now including hyperlinks for their Facebook and Twitter accounts on their resumes this indicates that they’re ok having potential employers review their profiles on social media.
8. Social Media Can Shortens hiring time
Traditional methods of recruiting typically require more time than the social media methods of recruitment. If you have a job opening that needs to be filled in the shortest period of time Social media is the option to think about. Social networks are not just a way for you to make it simple and quick to connect with applicants, but can also help them respond quicker. In the end, great working relationships are often established.
Additionally, hiring in an area of talent that contains individuals who share the same values, interests and working styles with the company or hiring manager usually speeds up the speed at which you discover the perfect candidate to fill the position. This is good news for both the person hiring as well as the applicants hoping to be able to join your company.